I have been reading with quite a bit of interest about the Broadway rendition of Spiderman. As I am sure you are all aware this show suffered another set back this past week when during a preview performance an actor fell nearly 30 feet into the orchestra pit. This combined with sprains and concussions can’t help but make me wonder if the producers are trying to garner attention that no amount of money could buy? I don’t believe there was a major television network that hasn’t carried these stories. 60 Minutes did a piece on the $60 million (now rumored to be $65 million) production that featured the director Julie Taymor and Bono the music composer. In that 60 minutes piece they had indicated that it will take $1 million a week to stage the production. I can’t help but wonder how long it will take for the producers to recoup their investment while still covering all of the weekly costs.
Now I don’t know the inner workings of Broadway productions, but I can only assume there are additional revenue streams beyond tickets sales. The simplest form of these may be things like show concession and souvenir sales to what I would imagine are the more lucrative like product marketing .
So here is the question… If you know you have to recoup your investor’s money and that in order to do this you’ve got to create a massive hype around the show but you can’t spend any more money doing it… How can you accomplish this? I contend that you create delays that are filled with major drama… The theatre going public not only gets to experience the drama of the production off the stage but you create so much hype and curiosity that you sell them a ticket to see the drama on the stage (and perhaps a new broken body part as a bonus).
Call me the cynical curmudgeon.




