Stumbleupon is one of the many many social bookmark sites that are available to the Internet surfer.  These bookmark sites allow you to save/remember sites and posts that you have visited or read.  You can then share those posts with others on the same network and in some cases offer additional insight about the post.

I mention Stumbleupon in particular for a couple of reasons…  First, I am intrigued by the concept and I really enjoy “stumbling” from site to site in the categories that I enjoy.  Stumbleupon has been likened to “channel surfing” for the Internet.  The second reason is related to site traffic.  I can usually tell when I have a post that has been bookmarked on one of the social bookmark sites.  Site traffic soars!  But what is the quality of the visitor.   I think in the case of Stumbleupon, more than the others, you get a reader clicking into your site, they read the title or see the picture and then stumble on if you don’t immediately capture their interest. 

All of this has me asking the question… How important is Stumbleupon to me?  Should I be building my posts specific to that crowd?  How can I build my posts to work for ALL (or at least most) of the bookmark sites?