You know there are a lot of things you can do to make a blog post more interesting for the readers. While none of these are rocket science it is important to review them every once in awhile to make sure that we’re doing a good job.

So in no particular order, here are some things that I consider when I build a post:

1. Structure of the post. By structure I mean the layout. Paragraphs are utilized, bold and italics where necessary, lists, etc. A post that consists of one long paragraph is probably not going to get much attention from readers.

2. Include a relevant picture on the post.  This adds a level of visual interest and in some cases could even be pertinent to the topic at hand.  Please keep in mind when using photos that you should respect the copyright of the owner.  

There are a number of services out there like Acobox where you can get hosted blog photos.  You can also use Flickr, or Google, etc…

3.  Spelling and Grammar should be checked on all posts.  No one expect all blogs to have professional copywriters with exceptional grammar and spelling skills but in this day an age obvious mistakes should be corrected.

4.  Link to other content.  If you make reference to something that is available on the Internet it is always nice if you can link to that content to make it easier for your readers to get there.  In the above paragraph I liked to all of the image providers that I mentioned… this is just an example.

5. Write to your target audience.  Blogs are not one size fits all.  You have a group of people that read what you write.  Try to keep your posts/articles on topic for that targeted group.  Don’t write about rocket science if you primary reader is the backyard gardener. (Unless of course there was some breakthrough in rocket science that is important for backyard gardeners to understand.)

Again, these 5 items may seem to be basic but it is absolutely amazing to me how often none of them are done.